REVIGOR = to create new life with old fashion
Her Clothes. Her Story.
Amy Critchett is a fearless designer of the unimagined. She is passionate about the stories that are imbued in the layers we wear, and the everyday objects that surround us.
Her gift? Combining unexpected elements and making magic. Amy listens to her clients' stories -- their loves and dreams, life-trends and moments lived -- then delves into their closets and shelves. She creates new, one-of-a-kind REVIGOR clothing, accessories and decor that breathe new life into the pieces perhaps forgotten in our world.
Amy employed her eclectic sense of style and passion for revitalizing fashion and found objects as the manager of one of the top vintage boutiques in San Francisco and then as founder and designer of Tactile Gear, a line of vintage-influenced gear satchels and handbags.
Then, her talent for listening, synthesizing, designing and producing moved her into a rich career at the boom of new media. Her storied resume includes tenure at some of today's most influential digital companies and cultural organizations: WIRED, Oxygen Media, One Economy, Zero1.
After being instrumental to numerous entrepreneurs launching new businesses, Amy was inspired to launch her own. She is thrilled to return to her passion (and scissors) to bring creativity, joy and magic into her clients' lives.
Amy is blessed to live and work in her hometown of Petaluma, where she thrives with her son and husband Mark Pauline, artist and founder of Survival Research Labs.